The wraps recently came off the forthcoming Ibis on Uxbridge Road in Ealing. This is certainly one building that will divide opinion given the unusual window shapes across the facade. Just days after the exterior was exposed for the first time, fire hit the site this week. It had been due to open in June.
There will be 120 rooms when it emerges from its current damaged state. The facade’s windows are a jagged, harsh-angled semi-repeating pattern. It reminds me a bit of London’s 2012 Olympic logo.
The Ibis hotel, which comes under Ibis’s sub-brand “styles”, joins other hotels that opened in the area in the recent past. A Travelodge is very close by alongside a Premier Inn. The increase in hotel is sure to benefit local business and restaurants in the vicinity.
I’ve noticed a certain degree of snootiness about the three hotels. Yet they attract a wide clientele and many will spend money locally. Travelodge, for example recently announced increasing numbers of business travellers after a multi-million hotel revamp across the country.
Next door to the Ibis Hotel is the Apex tower from Galliard Homes. This controversial project is still not finished. Here’s a glossy render showing how the buildings should look when complete.
We’ll have to wait to see if the fire, which at its height saw 72 fire fighters working on the blaze, has hampered the new Ibis for long. It appears damage was sustained on the top floor and the plant room on the roof.
Just metres from here another new building is planned, which was covered back in January. The tower can be seen behind in this render: